'The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic Times Denis McQuail provides a coherent and succinct account of the concept of 'm...(展开全部)

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conf...(展开全部)

'The book is essentially for a student of mass communication or may be of interest to the communications expert into communications reserach, theory or operations research. The author addresses a specific "audience" and does it to perfection with a simple very readable presentation' - The Economic Times Denis McQuail provides a coherent and succinct account of the concept of 'm...(展开全部)

The word audience has long been familiar as the collective term for the "receivers" in the model of mass communication process (source, channel, message, receiver, effect). It is a term that is understood by media practitioners and theorists alike and has entered into everyday usage; however, there is much room for differences of meaning, misunderstandings, and theoretical conf...(展开全部)

Starting from first principles, this book covers all of the foundational material needed to develop a clear understanding of the Mathematica language, with a practical emphasis on solving problems. Concrete examples throughout the text demonstrate how Mathematica can be used to solve problems in science, engineering, economics/finance, computational linguistics, geoscience, bio...(展开全部)

If you are new to Unreal Engine and always wanted to script an RPG, you are this book’s target reader. The lessons assume you understand the conventions of RPG games and have some awareness of the basics of using the Unreal editor to build levels.

Dealing With an Angry Public: The Mutual Gains Approach to Resolving Disputes Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff res...(展开全部)

Starting from first principles, this book covers all of the foundational material needed to develop a clear understanding of the Mathematica language, with a practical emphasis on solving problems. Concrete examples throughout the text demonstrate how Mathematica can be used to solve problems in science, engineering, economics/finance, computational linguistics, geoscience, bio...(展开全部)

Dealing With an Angry Public: The Mutual Gains Approach to Resolving Disputes Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia. Similarly, government efforts to change policy or shift budget priorities are invariably met with stiff res...(展开全部)